Toshiba TV launches new flagship 4K HDR UK4B with hands-free Alexa built-in


Toshiba TV has added another incredible piece of display technology to its TV range, the brand new Alexa flagship, the 4K HDR UK4B. It is available at Argos in three different sizes: 43 in, 50 inches, and 58 inches. It offers an incredible experience with the 4K HDR and is powered by the TRU Picture Engine from Toshiba TV and Dolby Vision, Dolby Atmos and Sound from Onkyo.

Great value for money 4K HDR in a sleek design

The UK4B is all about cutting-edge technology with the best price-performance ratio. It has an incredibly seamless, premium frameless design that houses the 4K HDR screen. Therefore, the focus is on the moments on the screen while offering a contemporary, stylish finish This will be the place of honor in your living room this year.

Alexa built in

Voice control is becoming the new norm and the UK4B has been equipped with built-in Alexa, which enables it to become the heart of your smart home. A microphone is integrated into the bezel of the television set, which opens the door to a whole world of intelligent functions to be discovered.

The TRU Picture Engine from Toshiba TV

The UK4B's performance is not in the charts thanks to the Toshiba TV's TRU picture engine. It improves the viewing experience by making the images more scaled, smoother and more detailed. There are three different image processing technologies built into the TRU Picture Engine that enable it to deliver a realistic viewing experience. These include:

  • The TRU Micro Dimming technology gives the Toshiba TV series a dynamic contrast performance and offers deep blacks, impressive contrast and perfect details for dark and light scenes
  • Thanks to TRU Resolution's powerful upscaling, non-4K content is displayed with perfect clarity and precision, so it always looks at its best
  • TRU Flow Smooth Motion technology is ideal for sports fans when the action is tight and fast. The high-performance MEMC technology removes the jerking effect and creates a smooth, razor-sharp image

Dolby Vision, Dolby Atmos and Sound from Onkyo

The final piece of the puzzle that improves both picture and sound quality is Dolby Vision and Dolby Atmos technology. Dolby Vision takes the TV experience to a whole new level by offering extremely vivid picture quality. The difference is easy to see when compared to a standard picture, as Dolby Vision can deliver colors that are up to 40 times lighter and blacks that are 10 times darker.

Bart Kuijten, Commercial Director at Toshiba UK, comments: “With the UK4B, we're giving everyone an incredible 4K HDR television and the latest in connected smart home technology. Whether you want an elegant, almost frameless design, voice control with Alexa or just access to the latest streaming apps and Freeview Play – we have something for everyone. "

Toshiba's Linux-based operating system is quick and easy to navigate and offers the latest apps and streaming services on one user-friendly platform. Use all of your Netflix, YouTube and Prime Video favorites or, thanks to Freeview, easily browse more than 20,000 hours of on-demand content from BBC iPlayer, ITV Hub, All 4, UKTV Play, CBS Catchup Channels UK and Horror Bites Game integration, including 85 live Freeview channels.

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