Take-Two Interactive doubles down on price hike for next-gen games

Take-Two Interactive has doubled its intention to raise prices for next-generation games, according to an interview with CEO Strauss Zelnick.

During an interview with protocolZelnick defended the company's pricing decision NBA 2K21 at $ 70 versus the usual $ 60 for current generation games. "The bottom line is that we haven't seen a front-line price rise in nearly 15 years, and production costs are up 200 to 300 percent," he said.

"We're shipping a much, much bigger game for $ 60 or $ 70 than we did 10 years ago for $ 60," added Zelnick. "The ability to spend money online is completely optional and not a free title. It's a complete, incredibly robust experience, even if you haven't spent a penny after your first purchase."

The company first announced a price increase for next-generation games in July. NBA 2K21 will retail for $ 59.99 on current gaming platforms, while upcoming PlayStation 5 and Xbox Series X versions will increase to $ 69.99. This marks the first time since the PS3 and Xbox 360 generations that prices have risen from $ 49.99.

Ben Simmons from NBA 2K21
NBA 2K21. Image Credit: 2K Games

Since Take-Two was first announced, a handful of other developers and industry members have expressed support for a price hike, including God of WarCory Barlog. “The price of games has to go up. I prefer an initial price hike over the always-cash, microtransaction-filled hellscape that some games have become, ”he said on Twitter.

Back in August, Zelnick confirmed in an interview with that an increase in game prices is justified Gamesindustry.biz in August. "There hasn't been a price increase for frontline titles in a long time, even though these titles cost a lot more to produce," he said.

Take-Two also previously confirmed that higher prices are being announced from game to game depending on the development process.

In other next-gen gaming news, Sony has denied reports that the company is allegedly facing production issues with its upcoming PlayStation 5 console. "We haven't changed the production number for PlayStation 5 since mass production began," it says.





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