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The specialist organization that takes care of the Milan Fashion Week has confirmed that the event will take place in September in a physical sense. The Camera Nazionale della Moda Italiana (CNMI) unveiled the news when it unveiled the digital schedule for the men's shows, which will take place in a few weeks.
"Digital Fashion Week was launched in response to the social detachment and travel difficulties due to the world health situation, but it also wants to be a dynamic solution to the complexity of the present," said CNMI President Carolo Capasa in a statement.
He added that at the Milan Fashion Week in September, digital events will be used as a creative tool alongside the traditional format: "(Digital Fashion Week) is intended to support and not replace the physical fashion calendar that will resume in September and will continue to be critical for the promotion of Made in Italy and the value of its manufacturing ability. "
This announcement follows similar news from Paris last week in which the Fédération de la Haute Couture et de la Mode confirmed that there is a physical show schedule for September, complemented by the launch of a new digital platform. British brand Burberry also unveiled plans for a physical show for the coming season, suggesting London Fashion Week could take place in some ways, though the BFC has yet to confirm specific details.
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