The Reds' official charity, the LFC Foundation, has received two generous donations totaling £ 50,000 to support their mental health projects and COVID-19 community response work.
GBP 25,000 was gratefully received from the Steve Morgan Foundation Emergency Fund, which was set up in response to the Covid 19 pandemic to support northwest charities and nonprofits. In addition, LFC CEO Peter Moore donated £ 25,000 from his nonprofit, the Peter Moore Foundation, to fund a full-time employee to manage the LFC Foundation's new mental health projects.
The LFC Foundation's mental health strategy launched earlier this year includes a number of projects aimed at helping children, adolescents and adults through their programs.
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Some of the projects include a 12-week program, in collaboration with Action for Children, to help children understand the signs of mental health problems, examine techniques and strategies to improve their mental health, and determine where to go if concerns arise. A dedicated professional LFC Foundation advisor available to offer crisis interventions to all referred participants and a community-based deployment led by specialists to provide advice and guidance when needed.
In addition, a suicide prevention program for adult men is planned, which will be carried out together with specialized service providers and partners in order to specifically encourage men to speak when problems arise.
The Steve Morgan Foundation's welcome donation will help support the Foundation's COVID 19 community response work and help children and families stay active and healthy at home through a range of virtual physical activities and mindfulness sessions, that promote mental and emotional well-being is especially important in these unprecedented times.
Social isolation is another key area of COVID 19 community response work, as persistent isolation and loneliness can lead to poor mental health and other related problems such as depression and anxiety.
As part of LFC Connect, employees of the LFC Foundation and the club contact people at home to talk on the phone and have a virtual cup of coffee to help people stay connected and the social isolation of elderly and vulnerable neighbors in Anfield and Kirkby decrease.
The LFC Foundation will also launch a new employability virtual service for people across the Liverpool City region who have been fired or at risk due to the effects of the coronavirus outbreak.
The service not only provides job counseling and key skills, it also helps those who experience anxiety due to possible loss or job insecurity and helps them prepare for life after the lockout.
Matt Parish, director of the LFC Foundation, said: “I would like to express my sincere thanks to both the Steve Morgan Foundation and the Peter Moore Foundation for their generous donations. Your support in these difficult times means a lot and will make a big difference.
“So much great work is being done right now, and every cent is being spent helping those in need in our local communities.
“During Mental Health Awareness Week, it is important for us to highlight our projects, which, although currently being carried out virtually, continue to promote the importance of mental health and the way we can maintain it – especially in such a way challenging times.
“Continuing to invest in and further develop our mental health work is one of our top priorities and ensures that it is implemented in all of our programs to support our participants. I look forward to our work in this area getting stronger. "
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