36% of CE and Smart Home Product Returns Are Due to Setup, Installation, and Usage Difficulties

DALLAS, August 3, 2020 / PRNewswire / – CE Research Data
from Parks Associates finds 36% of US broadband households that
has returned a specific CE or smart home device in the past 12 months
Difficulties in setup, installation and use were cited as the reason.
The company will look for ways to improve user setup
Create a lifelong customer relationship through connectivity and
User-generated data in the upcoming webinar "Next-Gen CE:
Reinventing consumer experience with IoT data, "along with

The webinar on Wednesday, August
, 11 a.m.CT, Addresses
Introducing connected products that span multiple levels of an IoT
Strategy for CE companies, the challenges of transitioning to a
networked platform and strategies for recording the lifetime value of

"Consumers are increasingly looking for connected products when
Look at retail and virtual shelves and with more manufacturers
Introducing affordable devices with advanced connectivity features,
Many companies are racing to develop and deploy an integrated company
networked experience with their customers, "said Kristen Hanich, Senior analyst, parks
Associated. "Our research shows that every third CE device owner
at least one technical problem occurred with their devices, so
Product manufacturers can compete with the experience they deliver
their customers. "

"Brands that use IoT data quickly to optimize their data
The customer's ownership experience will lead the next generation of
Consumer goods, "said Frank Zvi,
Co-CEO of Copilot.

The webinar includes the following topics:

  • New strategies and tools to expand the CE business model from a
    Individual transaction to determine the lifetime value of the
  • Consumer interest in new revenue opportunities, including
    Subscriptions, ecosystem sales and brand loyalty
  • Important CE market trends and success factors or
    Failed to transition to connected devices
  • Strategies for using user-generated customer retention data
    Commitment, product strategy improvement and lower returns

Moderated by Kristen Hanich,
Parks Associates, this webinar offers the following

  • Frank Zvi, Co-CEO,
  • Tejas Shah, Senior vice
    Product president and chief information officer, Arlo
    Technologies, Inc.

To register, visit
http://www.parksassociates.com/copilot-august2020. Request data
For an interview, please contact Rosey Ulpino at
rosey@parksassociates.com, 972.996.0233.

About Parks Associates
Parks Associates is a
internationally recognized market research and consulting company
Specializing in new consumer technology products and services.
Parks Associates was founded in 1986 and creates research capital for
Companies from Fortune 500 to small start-ups
Market reports, primary studies, consumer research, custom
Research, workshops, executive conferences and annual service

The company's know-how includes digital media and platforms,
Entertainment and games, home networks, internet and television
Services, digital health, mobile applications and services, support
Services, consumer apps, advanced advertising, consumers
Electronics, energy management and home control systems and

Parks Associates hosts industry webinars every year
CONNECTIONS ™ conference series, Connected Health Summit: Engaging
Consumer, Smart Energy Summit: consumer involvement and future
Video: OTT, Pay TV and digital media.

Media contact:
Rosimely Ulpino
Parks Associates

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